Jay is a 25-year veteran of the sports and fashion industries having worked with some of the biggest names on some of their biggest projects. He started his career at Nike during the development and launch of Nike Air, then held product development and marketing posts at Reebok during the years of The PUMP. Next, Jay moved to L.A. Gear as Vice President of Kid’s Marketing and built L.A. Lights into a $200 million business.

Entering the licensing field in 1994 at Voit Sports, Jay launched Nike’s first line of licensed sports equipment as the licensee for Nike Sport Balls. After moving to Hong Kong in 1996, Jay created Asian Licensing Partners and helped his first client, Channel [V] - Asia’s leading music television channel, establish a licensing program for its 53-country broadcast region. He is an acknowledged authority on branding in Asia, having been invited to speak at the Hong Kong Licensing Show, the Global Franchising & Licensing Show, the Licensing International 2003 Show, and before the Hong Kong General Chamber of Commerce.