Profile

Asian Licensing Partners Ltd. is the premier brand management and licensing agency based in Asia. With head offices in Hong Kong, we specialize in representing sports, fashion, entertainment and corporate brands. Our mission is to assist Western brands in maximizing their profits in Asia without the risk of inventory investment, the complication of distribution agreements, or the cost of overseas operations.
Licensing in Asia provides brands with a means to expand distribution of their current products, or to diversify their product portfolios, in a low-risk, high-reward partnership with expert companies in the region. 1000's of previously export-oriented companies are now turning their attention to local markets. Asian Licensing Partners Ltd. can assist you in evaluating the best countries and the best product categories to enter with your brand. We can also give you advice on how to tailor your brand image to suit Asian tastes and sensibilities, and we can assist you in evaluating your licensees' product and marketing plans for your brand. Our network of contacts with Asian manufacturers, distributors and retailers will ensure that licensing partners with the resources and expertise needed will be building your brand in each territory.
We work with brand owners, master licensees, or other licensing agents who hold worldwide rights, but lack experienced personnel to execute strategies in the region. Our sister company, Asian Sourcing Partners Ltd., can also assist your licensees with product development and manufacturing in the low-cost Asian source countries.